World Travel Awards named the best destinations, hotels, and airlines in Europe for 2026
Lisbon has been named the best city in Europe, and Portugal is the leading tourist destination for the 2026 year, according to the World Travel Awards. Turkish Airlines has been awarded the title of leading airline in the continent, and Zurich Airport has been named the best airport.
The World Travel Awards, which has been awarded for 33 years, has recognized the best representatives of the European tourism industry for the year 2026.
Lisbon won the top prize, becoming the best city in Europe, as well as the best cruise destination. Portugal was overall recognized as a leading European tourist destination. For those who enjoy beach vacations, the Algarve is recommended, while those who prefer city vacations should consider Athens. Italy was recognized as the best destination for cultural tourism, and Armenia for cultural heritage. Spain is ideal for adventure travel, and Montenegro for nature-based vacations.
In the hotel category, The Chancery Rosewood in London was named the best new hotel, and AMOH, Luxury Collection Resort on Rhodes – the best new resort. The most romantic hotel in Europe was named Gritti Palace, and the Luxury Collection Hotel in Venice was recommended for honeymoons. For beach vacations, Elounda Beach Hotel & Villas on Crete is recommended, and for those who don't want to leave the resort, Ikos Odisia on Corfu. Sani Resort on Halkidiki is recommended for family vacations, and 1908 Lisboa in Portugal – for lovers of interior design. For a relaxing island getaway, Inchydoney Island Lodge & Spa in County Cork is a good option, and for a boutique hotel with a unique feature, Fingal Hotel in Edinburgh is recommended.
In the field of air transportation, Turkish Airlines has been recognized as the leading airline in Europe, and Volotea – as the leading low-cost carrier. Zurich Airport has been named the best airport in Europe. All regional World Travel Awards ceremonies have already taken place, and the winners will be announced on December 12 at a gala event in Tanzania.